The FEMP presented in the Handbook of Models FITUR Tourism Management at the local level
The President of the Tourism Commission of the FEMP, the Mayor of Ibiza, Lurdes Costa, presented in the framework of the International Tourism Fair (FITUR), Handbook of Models of Tourism Management at the local level. The document contains a reflection on the issue of tourist towns and a catalog of best practices related to the creation of joint institutions for tourism management.
The initiative is framed in the program supports the Destination Promotion, sponsored by Turespaña and FEMP, which enrolled a total of 109 entities, mostly local bodies (municipal and supra), and to a lesser extent, entities tourism management,
The good practices included in the Manual are for projects in the municipalities of Alange (Badajoz), Benicassim (Castellón), Córdoba, Elche, Real Sitio de San Ildefonso (Segovia) and Valladolid.
The Manual, driven by the Tourism Commission of the FEMP provides formulas for municipalities to manage efficiently the tourism and services based on the principle that tourism is a transversal element of local policies, key in generating employment and wealth in the municipality.
The President of the Tourism Commission of the FEMP explained that it is "a clear commitment-based management and co-responsibility to ensure the active participation of business sector and at the same time," in generating stable management structures to ensure sustainable tourism policies and implementation of quality, long-term. "
Lurdes Costa said that behind each destination is a municipality that provides services and that, despite having no direct powers in this matter, "we feel competent and responsible for our tourists." In this regard, he expressed the desire to continue working closely with Turespaña in the future development of the program supports the Destination Promotion, and specific funding to improve the tourist towns.
Referring to the contents of the manual, said that today we can boast of Local Authorities with a higher degree of professionalism and a holistic view of the destination, away from the exclusive development of promotional campaigns or construction of major infrastructure, as in previous years.
The Mayor of Ibiza noted, among other achievements, the creation of unique tourism products, commitment to service quality, sustainable use of resources or the use of new technologies, "distinguishing features of our offer and promotional campaigns ". In short, he added, the Manual reflects the key role Local Authorities must take as its main provider of services demanded by tourists.
In the presentation of the Manual, with Lurdes Costa, Deputy Assistant Director intervened and Sustainable Tourism Development Turespaña, Jose Diaz, Promotion Manager of Valladolid turisitica SL, Gabriel Ureta, President of Consorcio de Turismo de Córdoba, Vicente Carmona, the Manager of the Tourism Foundation Elche, Enrique Pineda, and the Director of Finance of the FEMP, Carlos Prieto.
Turespaña representative welcomed the results of the "Support", because it serves to find solid partners at the municipal level and the incentive which has led to joint management bodies. "This model is for the future, synergies and economies of scale generated" and it opens the way for stable communication channels and effective, involving the various local authorities and business operators.
On the continuation of the program in future years, José Díaz hoped that can resume, but "on the basis of the necessary optimization of public resources."
Destination Promotion Stands
The program supports the Destination Promotion ", whose development is discussed in the manual submitted by the FEMP, started in 2007 with three consecutive calls for aid to local bodies aimed at promoting better management of tourist destinations . Most of the participants, 42% are domestic destinations, classified under the Cultural Tourism and Tourism Urban (City Breaks), another 28% are coastal destinations, Sun &Playa; and the remaining 26% to destinations Rural Tourism.
The experience of this program reflects that 52% of cases, banks have created a new management entity is tourism, with business presence. Another 17% developed cooperation agreements with their respective business sectors to implement projects and / or programs. For these projects, we must add those related to the enhancement of existing management institutions, which have either improved with respect to the participation of business, or have taken action planning, this group has represented approximately 15% of the participating entities.
Another singular fact is that shows that the vast majority of entities participating in the program "Promoting Destinations Stands, more than 70% have developed a Strategic Plan for Tourism, 47% have implemented a Product Development Plan and 36% have also a Tourism Marketing Plan.